Jamaica is undergoing a renaissance.
The JCS has been driving conversations and connections to make the leaders in the country more aware of Jamaica’s capabilities as a technology global powerhouse. Through technology, this country can rise from “third-world” status and create our own global niche, just as we have done in the sporting arena, and Silicon Valley has done with tech startups. And we’ve started to see technology grow and take root.
The word podcast originated way back in 2004 (practically ancient in the online world), but the technology has been growing in mainstream popularity only recently. According to Interactive Advertising Bureau (IAB) research conducted by Price Waterhouse Coopers, podcasting advertising revenue will top $220 million this year, with the main pull being the direct and trusted relationship the host has with their audience.
Podcasts are digital. audio only programmes that provide on-demand access to the stories, lessons and conversations we’re most interested in. Each repeat listen means more insights than listeners got the first time. On-demand means the listener can tune in at the gym, in the shower, driving, doing chores… anywhere.
Will Podcasting replace Radio? Arguably, that’s just a matter of TIME.
Uber worked because it saved you more time than calling a cab. Netflix won because it eliminated time from the equation to watch a movie – no more standing in line, or waiting for the DVD to ship, or camping out in front of your TV at the precise time it aired (unless it’s Game of Thrones).
The aggregated power of the time savings generated by on-demand audio content, for listeners and advertisers, is the key.
One of our council members, Paul Stennett from RealDecoy, has recently launched his podcast The Transformation Blueprint. Its main purpose is to have real, meaningful conversations with top experts and successful entrepreneurs to extract the stories, lessons and tools listeners need to transform their lives.
A majority of Jamaica’s talented and accomplished people don’t get enough recognition, so consequently they go unnoticed outside of those “in the know”. The second benefit of The Transformation Blueprint is the signal that there are people just like you out there doing remarkable things, so nothing should prevent you from being one of them. Through this podcast, you now know it’s possible.
Learn about another side of our fearless JCS team members like Melarka Williams, Sheldon Powe, Chris Reckord and Stacy Kirk, as well as other successful entrepreneurs like Gordon Swaby, Jeffrey Azan, Kirk-Anthony Hamilton, Heneka Watkis-Porter, and many more. A new conversation is released every Monday.
How can you listen to The Transformation Blueprint and be a part of the movement?
First, you can subscribe by using a podcast application. For Android users, you can install “Podcast Addict” or “Stitcher” from the Google Play Store. IPhone users are already fitted for podcasts via the “Podcasts” app. After you’ve downloaded the respective apps, simply search for “The Transformation Blueprint” and when this artwork comes up, subscribe:
Or you could listen directly on the website here. But when you do listen, share your favourite episode. You can email it to a friend, share it via Facebook, Instagram or Twitter and help get these stories heard by the masses in Jamaica and the Caribbean.
Paul would love to know what you think about the podcast, so please send him all your feedback on Facebook.